Visible on Google.
Visible in AI.
Measurable in data.

Grew up with the internet, professionally engaged with it from day one. Living and working fully digital for years. 20+ years across digital business — today a Senior Consultant focused on four disciplines.

20+ years 150+ clients 12+ markets
Portrait photo of Joerg Hehl
About · 01

I didn't study digital business — I built it.

16 years as CEO of die webversteher GmbH & Co. KG, a web and marketing agency near Stuttgart. Grew from a solo operation into a team of up to eight people. Led the company as CEO until the end of 2025.

In parallel — and continuing today — engaged as an external partner with other agencies. Current focus: technical consulting, SEO, tracking, and Performance Marketing.

My own engagements I lead as Senior Consultant for SMEs. Focus: GEO, SEO, Performance Marketing, and Tracking. Current engagements: B2B lead generation across various industries, plus e-commerce for both B2B and B2C.

For more on how I work, see my full career timeline below and a section on my use of artificial intelligence in daily practice.

Services · 02

Four disciplines, one practice: measurable visibility.

— GEO

Generative Engine Optimization

Visibility in ChatGPT, Perplexity, Google AI Overviews, and Claude. If your brand doesn't appear in AI answers, it doesn't exist for the next generation of buyers.

Prompt-cluster monitoring · LLM-ready content · Schema.org · Digital PR
— SEO

Search Engine Optimization

Classical SEO done well: technical hygiene, thoughtful on-page structure, honest content. Internationalization via multi-domain and hreflang.

Technical SEO · On-page · Content · hreflang · Multi-domain consolidation
— ADS

Performance Marketing

Paid acquisition across all relevant platforms. Strategy, campaign architecture, bidding optimization, honest reporting. Currently active in 12+ European markets.

Google Ads · Microsoft Ads (Bing) · Meta Ads · Shopping · PMax · Lead Gen
— DATA

Tracking & Analytics

Clean data foundations as a prerequisite for every decision. Server-side tagging, Consent Mode V2, EU AI Act-aware setups. Out with vanity metrics, in with honest data.

GTM · GA4 · Server-side tagging · Cookiebot Consent Mode V2 · Schema.org JSON-LD
Experience · 03

Over two decades between building and advising.

since 2026

Senior Consultant

GEO · SEO · Performance Marketing · Tracking

Advising SMEs on generative search, paid acquisition, and tracking infrastructure. Current engagements: B2B lead generation across various industries, plus e-commerce for both B2B and B2C.

2009 – 2025

die webversteher GmbH & Co. KG

Founder & CEO

Built a web and digital marketing agency serving SMEs across multiple industries. Grew from a solo operation to a team of up to eight people. Led the company as CEO until the end of 2025.

2015 – 2017

abilife.de

Co-Founder & Web Development

Co-built an online sponsorship platform with backend management for sponsors, users, and classes, plus booking and payout flows. Sold in 2017.

2012 – 2020

Druckknopf GmbH & Co. KG

Founder & CEO

Acquired and scaled a supplier of large-format printing consumables. Positioned the company as one of the most price-competitive providers in Germany. Expansion into additional European markets.

2006 – present

F.A. Services GmbH

IT Services & Consulting

Web development projects and IT/network services for SMEs across various industries in Germany. Separate corporate vehicle alongside the main consulting activity.

2001 – 2007

Training & Education

Banking · B.Sc. Computer Science

Vocational training as a banker at Baden-Württembergische Bank AG in Stuttgart. Followed by a B.Sc. in Computer Science at the University of Applied Sciences in Furtwangen, alongside working as a student in web development and IT.

Outside of work · 04

What else drives me.

I live and work location-independent. The world offers great places and interesting people — both worth experiencing.

↗
Snowboarding
Piste & freeride
≈
Diving
Sites worldwide
⌐
Sailing
Wind & waves
○
Travel
Perpetual Traveler
AI Transparency · 05

How I use AI — and where I don't.

AI supports my daily work: research, structuring, data analysis, and text drafts. It makes me faster. But it doesn't replace judgment — that stays with me.

For content on this site and in client work, the principles are:

  • →AI assists with preparation, research, and analysis.
  • →Substantive review, recommendations, and final approvals come from me.
  • →Responsibility for results stays with me — not the underlying system.

This disclosure follows the transparency principles of the EU AI Act (Article 50). Technically exposed via meta name="ai-disclosure" on all pages.

Contact · 06

Up for a conversation?

Best reached directly by e-mail. I usually respond within one business day.

joerg@hehl.pro
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